7 sinful signing mistakes small business owners make

When we think of marketing programs our minds are quickly drawn to social, print and broadcast media. Although these programs can be quite glitzy and create media and consumer buzz they overshadow an extremely impactful marketing program not often considered by managers and owners. It is the signage used at the brick and mortar store itself.

Signs in windows, on doors, over display racks or by the register are interpreted by the shopper to determine the quality of the merchandise or the management of the store. Sometimes only subliminally but always effective in relaying a message.

Whether your store is in a mall, strip center or stand alone, the same psychology of engaging a customer applies. Yet many stores fail to consider the image their signage conveys to the consumer.

Here are the seven worst messages commonly conveyed:

“We sell crap”.
“I don’t do enough business to hire a second employee”.
“This is not a serious business”.
“We keep most our doors locked because we do not trust you ”.
“Go to the bath room elsewhere”.
“Details don’t matter to us”.
“You are not welcome here”.

This is excerpted from “Send customers a positive message”, part of the “How to” series at getmaximpact.com, a website based in Rochester Hills, Mich., dedicated to business and individual growth.

Federal Reserve officials comments raises more questions than answers

Charles Evans, President of the Federal Reserve Bank of Chicago made headlines on Tuesday when he spoke at an Economic luncheon in Detroit. Covering all the broad array of subjects from the housing recovery to the labor market, Evens first came out firing with information about short term interest rates.

“We started to taper our asset purchases, but we indicated that the fed funds rate would be near zero for quite some time — quite likely well into 2015. Barring any changes to our outlook, this would translate into seven years in which short-term interest rates would be at their zero lower bound. But policy likely will need to remain highly accommodative for such a time to ensure we make adequate progress toward maximum employment and price stability — the two congressionally mandated goals for U.S. monetary policy”

The asset purchases he is specifically referring to is QE3, the latest in a round of bond purchases by the Fed to stimulate growth in the economy. Whether it has helped or not remains to be seen, however last summer, Ben Bernanke who was the heading the Fed hinted at stopping the program. This immediately had had an adverse effect on the markets, as the Dow went from 15,000 mark down to the low 14,000’s. In an effort to do damage control, a couple of days later Bernanke made a statement using the now famous term ‘tapering’. This word seemed to have a pacifying effect on the stock market as it began to continue its climb up to over the 16,000 point mark.

However, as the forth quarter of 2013 came around, Bernanke felt that there was enough positive data in the economy to justify the early tapering phase. Ten billion a month would be taken off the initial per month policy of 85 Billion dollar bond purchases.

Unfortunately a consequence of this action is to see interest rates rise as a logical next step. This has caused fear in the markets, because since the 08’ crash, equities and foreign direct investment have been low risk/high reward avenues to make some money off the top. As a result of the tapering and implications of rising interest rates, investors have been pulling out of equities and emerging markets.

According to a Businessweek Report. Global investors pulled $6.3 billion from developing-nation stocks in the week through Jan. 29, the biggest outflow since August 2011, according to Barclays Plc, citing data from EPFR Global. The MSCI Emerging Markets Index declined 0.8 percent to 919.48 and has fallen 8.3 percent this year.

As a result, January has been anything but good, the Dow has seen around a 1,200 point drop, with fears of contagion rippling through the markets. So it stands to reason that based on past behavior the Fed would try to make a publicized statement in order to put investors at ease. Which is perfectly understandable, however it just raises some questions of the actual credibility of the statement itself. Some questions being.

What credibility does Mr. Evans have to his word now? Did anyone see a pinky swear? No, well then if the assumption is he is saying that just so the markets can hear it, then what are the negative repercussions if the Fed does in fact have to raise interest rates before 2016?

If this trying to deflect the eventual rise of interest rates, what is the importance of rising rates in relation to the stability in the markets? Would keeping them so low have an equally detrimental effect? And finally, Why wouldn’t the newly appointed Fed chairman Janet Yellen not use this opportunity to come out and make this statement? Wouldn’t such a statement in the face of crisis assert her new position as the head of the Federal Reserve.

35 years of experience offered to you free of charge

Part 1

Why I Wrote Win-Win

Having spent more than 35 years deep in the trenches of developing cross-sector partnerships and cause marketing campaigns with the nonprofit, for-profit, education and government sectors, I have learned what works and what doesn’t. I have developed partnerships – from a local two-person art program, a three-county children’s magazine, regional and national campaigns for Fortune 500 corporations, to cause marketing for an international sports organization, and all sizes and variations in between. I have experienced people in all types of organizations working together. And through it, all I have developed a step-by-step, proven process to planning and implementing successful cross-sector partnerships.

Beginning with my first job at Cedar Point, the world’s largest pure amusement park in Sandusky, Ohio, where I developed a relationship with the state-sponsored Ohio Travel Council, I discovered the many benefits of bringing different sectors together in a mutually rewarding relationship. A few years later, I was hired by Marriott Corporation as Public Affairs Manager and given the task (at age 25) to design the opening promotion of its largest project in history: the family entertainment center Marriott’s Great America in Santa Clara, California. It was here where I conceived and directed my first comprehensive cross-sector partnership campaign, which I define as a partnership between two or more partners from the nonprofit, for-profit, education and government sectors, with the March of Dimes. This campaign raised $2.5 million (and in 1976 that was a lot of money!), 40% more than ever been raised by the March of Dimes Chapters West.

Through the challenges, opportunities and understanding gained through this relationship, the main theme of my career was set: cross-sector partnerships provide more benefit to all the partners than each could have ever accomplished alone.

From those early experiences and beyond, in my work as Public Relations Director of the United States Olympic Committee, to the founding of The William Bentley Agency, an integrated public relations/marketing agency, to the honor of serving as director of marketing & communications for the American Red Cross (San Francisco) Bay Area chapter, to my current role as Founder/CEO of Bruce W. Burtch, Inc., a cross-sector partnership consulting and training firm, each role and relationship along this path have created a foundation of knowledge that I wanted to share.

I wrote this guidebook because I have seen thousands of organizations from all sectors struggling through the recent economic times. I have seen and still see a lot of pain and a need for help and real answers. Yet I know from experience that there is an extraordinary amount of opportunity lying in wait for the right combination of partners, on any issue, in any sector, in any small town or metropolitan city, in any corner of the world. Cross-sector partnerships can be extraordinarily successful when these partners join together for their individual and mutual success, while focusing on creating benefit for the greater good.

Win-Win for the Greater Good is a guidebook, not an overview, not a nice collection of stories. My goal is to take years of experience in developing partnerships between all sectors and provide you with the blueprint, the materials and the tools that will guide you in developing highly successful, highly profitable cross-sector partnerships. Here you will find information from the very basic to more challenging concepts. Each reader comes to this guidebook with different experiences and different levels of expertise.

In 1978, I was asked by the president of a large foundation what I wanted to do with my life, and almost without thinking I said, “I want to do well by doing good”. He leaned back in his chair, laughed heartedly and replied, “I’ve never seen anybody do that before.” That very phrase to “do well by doing good” has been my personal mantra and foundation of my work from that minute forward. From the bottom of my heart I believe that doing good is the necessary prerequisite for doing well. Doing good benefits everything you do and everything you are. Doing good and doing well can best be accomplished through win-win partnerships.

The 7 benefits of video blogging

A Video Blog, also known as a “vlog” is a clever way to increase brand awareness, gain a greater following and most importantly, generate additional business. If vlogging is not yet a part of your digital marketing strategy, it’s time to jump on the video blogging wagon.

The 7 benefits of Video Blogging:

1. Good for your SEO strategy.

YouTube is the second largest search engine after Google. That means potential customers are more likely to search for a service, product or information on YouTube, than they are on Yahoo or Bing. See more from this awesome infographic. When you post a video, and somebody is searching for that subject, it will likely show up in a search engine if you have optimized it correctly. SEO quick tip: You can embed your video on your website and transcribe it increasing your chances to include the important keywords mentioned in the video.

2. Develops trust.

When a follower watches you in a video, he begins to feel like he knows you, delivering a sense of trust. People by nature are more inclined to use a company for business when they are able to put a face to a name. Even more so, if they already know how you talk and have seen you “in action”.

3. 2 minutes provides concise, quick information.

As a general rule, savvy marketers know to keep videos under the 2 minute mark, as to not lose the attention of the viewer. People are more likely to click on a video blog over a written one because it requires less effort to watch than it does to read, while still delivering the same results.

4. People are visual.

People prefer to see something visually over reading content (which forces them to use their imagination). By providing the visual stimulation, you require viewers to do one less thing.

5. Videos generate more shares than any other type of posts.

If you want something to go viral, a video blog is the key. Currently, the most shared and “liked” content on Facebook is videos followed by pictures followed by articles.

6. Excellent for How-Tos or tutorials.

Again, since people learn best visually, videos are a great platform to teach your customers something new. Video how-to’s give your viewers the chance to see exactly how something is done and to pause or rewind when needed.

7. Generate income from your videos on YouTube.

YouTube allows you to monetize your videos by permitting YouTube to place ads in the video. Ads are always content appropriate and if you generate high viewership, you can make anywhere from $0.01 to $2.00 per 1000 hits from YouTube!

Bill Gates Quotes – The Best Quotes for Life and Business

Bill Gates is one of the most well known and sought after entrepreneurs in the world. He’s been at the top of the Forbes’ Richest People in the World list for many decades now. As such a high profile individual, entrepreneurs and now philanthropist, it’s no wonder why so many people are searching for “Bill Gates Quotes” on the internet.

Seeking out quotes from your favorite celebrities, athletes and individuals around the world is a great way to get inspired and put you back on the right path in whatever it is you are trying to achieve.

I’ve written a 1,200 word post on my favorite Bill Gates quotes and what they’ve meant personally for myself and my business. Now it’s time for you to look through some of Bill’s greatest quotes below and see which of them are your favorites and apply to your currently lifestyle and business.

15 BILL GATES QUOTES TO GET YOU MOTIVATED

“Success is a lousy teacher. It seduces smart people into thinking they can’t lose.”
– Bill Gates

“It’s fine to celebrate success but it is more important to heed the lessons of failure.”
– Bill Gates

“If you can’t make it good, at least make it look good.”
– Bill Gates

“Technology is just a tool. In terms of getting the kids working together and motivating them, the teacher is the most important.”
– Bill Gates

“I believe that if you show people the problems and you show them the solutions they will be moved to act.”
– Bill Gates

“Your most unhappy customers are your greatest source of learning.”
– Bill Gates

“I’m a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they’re interested in.”
– Bill Gates

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”
– Bill Gates

“As we look ahead into the next century, leaders will be those who empower others.”
– Bill Gates

“I really had a lot of dreams when I was a kid, and I think a great deal of that grew out of the fact that I had a chance to read a lot.”
– Bill Gates

“Just in terms of allocation of time resources, religion is not very efficient. There’s a lot more I could be doing on a Sunday morning.”
– Bill Gates

“If GM had kept up with technology like the computer industry has, we would all be driving $25 cars that got 1,000 MPG.”
– Bill Gates

“At Microsoft there are lots of brilliant ideas but the image is that they all come from the top – I’m afraid that’s not quite right.”
– Bill Gates

“I think it’s fair to say that personal computers have become the most empowering tool we’ve ever created. They’re tools of communication, they’re tools of creativity, and they can be shaped by their user.”
– Bill Gates

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.”
– Bill Gates

Hitting the road: Yankees and Mets fans are "safe" with Amtrak

Are there any Mets and Yankees fans out there? The 2014 season is just around the corner. Traveling to baseball stadiums outside the New York area is a fun and memorable experience. There’s no better experience than mingling with the fans of the opposing team. As long as trash talk is avoided, it’s all good. When it comes to seeing the Mets or Yankees play against their arch-rivals, taking the train is the best way to get there in style. Here are some key pointers and directions in making that grand slam experience on the road the utmost memorable.

The Mets and Yankees play 162 games during the regular season. For Mets and Yankees fans, the games that really matter are the heated rivalries which have defined seasons of years past. The Mets have two east coast rivals, the Philadelphia Phillies and the Washington Nationals. The “Nats” are determined to be this year’s National League Champions, and possibly win it all. The Mets and Nationals have had some interesting match-ups in recent years. The Nationals play in Nationals Park. Getting to Washington DC and Nationals Park by train is very easy. All that fans have to do is take an Amtrak train to Washington’s Union Station. Fans should to arrive at New York or Newark Penn Station at least half hour to forty minutes prior to their train’s departure. The ride on Amtrak’s Northeast Regional Service to Washington DC is three hours. If taking the Acela Express, the ride is two hours and forty minutes.

Amtrak’s reservations can’t be any easier. Simply, it is a “walk in the park”. Fans can easily go to Amtrak.com and book the trains of their choice. Amtrak’s Northeast Regional Service features Business and Coach class. Business class costs approximately thirty dollars each direction per passenger. Also in Business Class, passengers are allowed one complimentary non-alcoholic beverage from the cafe car when they present their ticket. Coach Class includes a quiet car. If fans wish to travel in the quiet car, they must keep their voices down. Further, cell phones must be set to “vibrate” or turned off. Amtrak’s Acela Express features First Class and Business Class. First Class features a menu with hot items. Fans can view their ticket options on Amtrak.com, or by calling 1-800-USA-RAIL (1-800-872-7245).

Obtaining Amtrak tickets has become even easier than before. The newest ticketing service available is the e-ticket. Fans can have their tickets emailed to them. Once printed out, they are used both going and returning. On the ticket printout, there is a QR code. With a hand scanner, a crew member scans the QR code. Fans can still pick up their tickets at the ticket window, from a Quick Trak kiosk, or via the mail. Fans must book their trip at least two weeks prior to traveling in order for their tickets to be mailed. If using a Quik Trak kiosk, fans must insert the credit card they used to purchase their tickets. The credit card acts as the fan’s proof of ID. As said before, it is a “walk in the park”.

Upon arrival at Union Station, it is a quick walk downstairs to the Metro subway. Union Station is on the Metro’s red line. Fans are to ride the red line to Gallery Place-Chinatown where they will change trains to the green line. Next, fans need to take a green line train toward Branch Avenue. The Navy Yard Metro station is less than a quarter of a mile walk to Nationals Park. Most important, fans must book their return train at a reasonable time following the game. It is vital to have ample time to ride the Metro back to Union Station, including the transfer at Gallery Place-Chinatown. There’s nothing better than escaping with a sweet victory.

For the Mets, there’s no bigger rivalry than the Philadelphia Phillies. Taking the train to watch the Mets in Philadelphia is fairly simple. Just as they are going to Washington DC, fans need to take Amtrak’s Northeast Regional service or Acela Express to Philadelphia’s 30th Street Station. The ride time to Philadelphia from the New York area is approximately one hour and fifteen minutes. The Acela Express covers the route in fifty minutes. After arriving at 30th Street Station, the SEPTA subway is located outside the station. Once aboard the Market/Frankford Line, fans will take the SEPTA subway to 15th Street. At 15th Street, it’s a quick transfer to the Broad Street Line. The Broad Street Line train takes fans south to Pattison. The sports and entertainment complex, including Citizens Bank Park, is within walking distance. At the game’s conclusion, fans must give themselves ample time to return to 30th Street Station. Further, they must make sure that they are booked on a train departing at a decent hour. It’s best to avoid rushing back from the stadium. As always, it’s great to head home with a big win in the bag.

The Yankees have two storied rivals of their own. Their rivals are the Baltimore Orioles and the Boston Red Sox. Traveling from the New York area to Baltimore, again, is very easy. Yankees fans can travel to Baltimore’s Penn Station in style on board Amtrak’s Acela Express or a Northeast Regional train. The train ride is approximately two and a half hours. Upon arrival at Baltimore’s Penn Station, fans are to proceed upstairs to the MTA light rail train. If missing the train at Penn Station, the other option is to walk three blocks to Mount Royal Station. Mount Royal is on the light rail’s blue and yellow lines. The light rail ride to Camden Yards is ten minutes. As always, fans should book their return train at a decent hour, giving themselves enough time to return to Penn Station. It’s always great to feel relaxed and refreshed before the journey home. Even better, it sure feels great stealing a win from the home team.

The second and last of the Yankees’ rivals cannot be missed. The Yankees and the Red Sox are the oldest rivalry in professional baseball. Traveling to Boston is a fun trip. Just like traveling to Washington, Philadelphia, and Baltimore, fans should always give themselves a reasonable amount of time to get to New York or Newark Penn Station. If traveling on a Northeast Regional train, the trip to Boston South Station is approximately four hours and forty-five minutes. The trip to Boston on the Acela Express is four hours and ten minutes. The scenery on the ride to Boston is absolutely spectacular. From seeing the New York skyline from the Hellgate Bridge, to speeding along the Connecticut shoreline, and accelerating through the Massachusetts countryside, it is a ride not to be passed up.

Upon arrival at Boston South Station, fans will board a the T subway. South Station is located on the T’s red line. Fans are to take the red line towards Alewife, and get off at Park Street. The T subway ride to Park Street is under ten minutes. The Park Street station is within walking distance of Fenway Park. Again, fans must be sure that they are booked on a train at a decent hour following the game. An overnight stay in the Boston area is highly recommended. The more relaxed, the more they will be looking forward to their ride home from hostile territory. Stealing a win from the Red Sox on their home field always puts that sweet feeling of victory deep inside. When bragging rights are on the line, taking the train is the right way to go home with them.

Baseball has always been America’s past time. Riding the rails has been a part of America’s culture far longer than the Yankees-Red Sox rivalry. With the 2014 Major League Baseball season approaching, it is important to know how great of a convenience the train is. It’s even more of a convenience when fans want to get out of hostile territory without any trash talk exchanged. If Yankees and Mets fans want to attend games at their team’s rivals’ ball parks, they can count on Amtrak. The local mass transit systems in Philadelphia, Baltimore, Washington DC, and Boston are available and at the ready to get fans to and from the games without the hassle. Taking the train makes every professional sports road trip worth the while. If someone should ask what RBI stands for, the answer is “Railroad…Brilliant Idea”.

Yosemite’s Half Dome permits now available

One of the world’s most sought after hiking “trophies” is Half Dome at Yosemite National Park in California. This an 8,842 ft high rock dome that appears to have been cut in half. Although many think glaciers came by and sheared off the north edge, in reality it was just exfoliation along a weak fault. Give nature enough time and it can do such things.

The hike is a long one. Most can do the 16-mile round trip in about 12 hours. It’s not just the distance but the altitude gain. It runs from the trailhead at 4,000 feet to the top – almost a mile up. The crux is the final 400 vertical feet where hikers use a 1919 vintage cable system to ascent to the summit. This is at a 45 degree angle and is 600 feet long.

The hike got extremely crowded over the years as many wanted to “bag” the peak. In 2008 and 2009 over 1,000 people a day did the hike. The lines just to touch the cables ran 45 to 60 minutes. Not a fun experience.

In 2010 the park instituted a permit system. This year, a lottery is going on during March. Applications are via recreation.gov. Any day during March hikers can apply for up to six people good all summer – for one hike. By mid-April, winners are chosen. Only 225 per day are given out for $8.00 each. June is very popular and hikers are advised to apply for later in the summer for better odds.

Four Things You Didn't Know About Inflatable Booths For Trade Shows

Although some people think of gimmicks such as sky dancers when they hear “inflatable,” the latest generation of air-filled booths includes designs that are stylish, professional and easy to assemble on the trade show floor. Even some of the most experienced trade show professionals, however, aren’t familiar with these durable exhibits. It would be unfortunate for any company to dismiss these as a gimmick before taking a serious look at them. There are at least four surprising things you’ll discover when you talk to a sales rep about exhibits that are inflated instead of assembled.
1. These Aren’t Sky Dancers Or Giant Bears
In the past, displays that could be inflated were used primarily to quickly capture the attention of passers-by and weren’t particularly attractive or durable. The new line of inflatable booths, however, are made of higher grade materials that resemble the same durable fabrics used for more traditional trade show elements such as pop-ups. The fabric is thicker, stronger and has an elegant finish. The graphics used are vibrant, fade-resistant and professional grade. You won’t see obvious seams like you do on less expensive “shock value” items such as the giant animals sometimes used by car dealerships.
2. There Is A Tremendous Variety Of Shapes And Sizes
The company that introduced inflating tradeshow elements didn’t launch their products until they had developed a complete line-up of shapes and sizes. They weren’t interested in a timid launch with just a few simple designs; after all, no two venues and no two companies are alike when it comes to their exhibit needs. You can order 46 different shapes ranging from 4.8 meter tower displays to small, table top designs. You can even install a full conference room at your next event!
3. Inflatable Booths Are Universally Adaptable
There has to be a way to get the air into these beautiful, lightweight exhibits, doesn’t there? Don’t worry – you won’t be huffing and puffing the first day on the floor. Each element is inflated using an included air pump that can be powered by either a rechargeable battery or available electricity. And it doesn’t matter whether you’re in Munich or Minnesota, because the electrical plug is fully adaptable for compatibility with any electrical system. The rechargeable battery also means you can take your exhibit to lots of unusual locations where other displays simply wouldn’t work. Want to set up a temporary space on the boardwalk or in a field? No problem!
4. The Fabric Can Be Easily Changed
Although inflatable booths may be the descendants of earlier marketing balloons and sky dancers, they are much more versatile. Tired of the graphics you used last year? You don’t have to invest in a completely new set-up. Just remove the current fabric that covers the interior air bladders and replace it with something new and different. It’s a great way to keep things fresh while saving money you might otherwise have spent on a whole new system.
With their many features, low cost and ease of use, inflatable booths will be popping up at more trade show events every year. If your company wants to invest in displays that are adaptable and innovative, these versatile, blow-up displays are a good bet.

Different Designers Of Glasses And Polarized Glasses

Glasses is one accent which just about everybody loves. People who spend many of their moment outdoors is visible putting on polarized glasses to guard their particular face from your brightness from the sunshine. These kinds of Polarized Shades may also be utilized generously inside sporting activities as most of the actual games involve being exposed to sunshine with regard to elongated time frame.

The actual contacts of eyeglasses including Polarized glasses are manufactured specifically to reflect the damaging Ultra violet rays within sunlight. Additionally they help individuals view issues obviously. Most significantly, these Polarized shades are able to stop virtually any prospective dangers. This can undoubtedly allow visitors to produce efficiency and also quality within whichever action they may be participating.

You can find countless Designer Glasses available. In this post, we’ll be speaking about a few of the brands which have found most effective and quickest elegant. Oakley Glasses is one make of shades which never stops in order to astound individuals with its broad variety associated with designs. It really is targeted towards the modern lady and is also regarded as highly fashionable whilst keeping today’s females at heart.

plastic glasses is created for all those girls that are type aware but still need jumpy, ground breaking and also innovative designs. Oakley Glasses is made together with modern day trend in mind and focused on active, craze aware ladies. This kind of brand attracts inspiration in the coronary heart of music, motion, sports activities, style, fine art and the unique personas of females.

An additional manufacturer which individuals swear by is actually Jones Optics. The corporation utilizes specialized Anon Optyx contacts within their sun shades which can be light and also stronger than glass plus more durable and also precise. Jones Optics offers 100% Ultra-violet safety as well as beautifully hand crafted casings in the selection of unique styles. Almost all Jones Optics prescription sunglasses abide by ANSI Z80.3 security, high quality and environment requirements.

Another internationally renowned brand name will be Boasts John Glasses. The particular Offers John brand name is well known around the world as an alternative sports activities brand name. The items include all things in apparel style. Offers Jim Glasses has also joined with a brand new frame designer Mister. Walker, a global leader within glasses engineering, to ensure that maui John sun shades provide its consumers merely the many superior quality in sunglass efficiency and design. The particular shades of Offers photochromic glasses display absolutely no refraction as well as distortions. The majority are currently available inside custom sun shades as well.

Many individuals choose developer sun shades given that they prefer the trendy casings and trendy product labels. Varied zoom lens shades are also available to be able to enhance graphic lucidity and performance. Some people even choose to connect normal polarized sunglasses to their recommended energy glasses.

Marketing legal services: are your interests really at heart?

We are likely to need legal help at least once a year, yet most of us do not actively seek legal help.

This is borne out of data from a survey conducted by Leo J. Shapiro & Associates, on behalf of the American Bar
Association’s Section of Litigation, which shows that close to three quarters of American adults experience some event during a twelve-month period that may require the services of a lawyer. Over half of those who needed an attorney chose not to hire one, and close to 80% of those yet to experience legal problems gave strong indications they might go down the same route.

Why all the doom and gloom? Price is the most sticking point for most consumers. When it comes to hiring a lawyer, hourly fees of $100 up to $1000 are out of reach of most people’s budget. And then comes the trepidation of searching for a good attorney and the right service: there is a lot of uncertainty and confusion as what a lawyer will do, and how to tell the good from the bad.

For example, dealing with a severe injury or the sudden onset of a life-changing illness can invite devastation into your family’s life. Because the pain and discomfort from your disability may prevent you from returning to work, you suddenly now must find a new way to support your family and yourself. Or, let’s assume that you’ve been mishandled during the birthing process, and need a skilled birth injury attorney to sue the pants off the hospital. These cases signify why attorney practices are more expensive, at times, than the injuries you are seeking compensatory reprieve from.

A legal plan may solve these problems and change the way you think of legal services. Thanks to this arrangement, you can now talk to a lawyer whenever you have a problem, without fear this will leave you out of pocket. In fact, you don’t even need to be embroiled in a legal problem to get legal advice: just pick up the phone, call your attorney and get the necessary legal advice susceptible of resolving any potential problems –with professional legal advice and follow-up, you can prevent ninety percent of your legal questions becoming legal problems.

Basic services such as the drafting of your will, review of sample health contracts and writing letters on your behalf are handled at no cost to you. If you want further coverage to include family problems, such as a divorce or custody of children, and any legal representation in court, then you simply pay a premium and get more inclusive coverage.

Even if your plan doesn’t cover complex legal matters, it can still save you money on those sky-high attorney fees. Discounts of up to 20% are offered on hourly and flat rates. Ultimately, it’s not all down to how much you can save. Having an attorney readily available at all times gives you peace of mind, in the knowledge that there is someone you can use on retainer for advice and help on anything of legal nature.

So ask yourself who’s interests are really at the forefront of legal services before seeking expert help.